Scenario 4-6
Rad Productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement for a designer wear firm depicts the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
-(Scenario 4-6)According to Maslow's hierarchy theory,which of the following needs would the third advertisement most likely satisfy?

Question

Quizplus · Accepted Answer

Maslow's hierarchy theory suggests that once physiological and safety needs are met, individuals seek to fulfill their esteem needs, which include feelings of accomplishment and reputation. The advertisement for designer wear firm depicts designer dresses and shoes, which are often associated with prestige and social status, thus satisfying esteem needs.

Scenario 4-6 Rad Productions Has Launched a Series of Advertisements. the First