What are two disadvantages of newspapers as an advertising medium?
A) Creative constraints and cluttered environment
B) Time lag and geographic restrictions
C) Lack of credibility and timeliness
D) Lack of timeliness and high production costs
Correct Answer:
Verified
Q36: Programming transmitted to audiences via satellite transmission
Q37: Advertisers are boosting spending on digital,social,and mobile
Q38: A ratings point indicates that 1 percent
Q39: Media decisions are critically important for two
Q40: Which of the following is true of
Q42: Magazines provide advertisers:
A) the largest reach.
B) creative opportunities.
C) with a
Q43: Hybrid models are very effective for magazines
Q44: Some analysts suggest that newspapers consider adopting
Q45: Advantages of newspapers include geographic selectivity and
Q46: What are three broad categories of newspaper
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