Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-2)The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies.Traditional radio station owners like him,as well as their advertisers,are concerned about the rise of satellite radio mainly because it:

Question

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​
-(Scenario 13-2)The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies.Traditional radio station owners like him,as well as their advertisers,are concerned about the rise of satellite radio mainly because it:

Quizplus · Accepted Answer

The rise of satellite radio is primarily concerning to traditional radio station owners and their advertisers because satellite radio does not feature advertising, which could potentially divert advertising revenue away from traditional radio stations. The other options are not accurate reasons for concern about the rise of satellite radio.

Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That