Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-3)You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing.Your main reason for this is because magazines have the advantage of:

Question

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​
-(Scenario 13-3)You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing.Your main reason for this is because magazines have the advantage of:

Quizplus · Accepted Answer

Magazines devoted entirely to skiing have a highly selective audience of individuals who are most likely to be interested in ski equipment. Magazine ads also have the advantage of allowing for more detailed and visually appealing advertisements compared to other media.

Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That