You are selling advertising space for a local radio station.However,many of your potential advertisers use television extensively because of its creative opportunities.What advantages would your radio station offer potential advertisers that television advertising cannot match?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q99: Scenario 13-1
Crystal, a media buyer, is glancing
Q100: A hotel in a small town wants
Q101: As a newly hired media planner with
Q102: An ad agency has just won a
Q103: Scenario 13-2
A national radio broadcaster's association hosts
Q104: As a media class,one of the drawbacks
Q105: Scenario 13-2
A national radio broadcaster's association hosts
Q106: Aside from the fact that cable TV
Q107: Scenario 13-2
A national radio broadcaster's association hosts
Q109: Describe four main advantages of newspapers as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents