While its intention was to do advocacy advertising,Pepsi eventually pulled its ad with Kendall Jenner giving a Pepsi to a cop during a protest.After some outrage by enough consumers,the company pulled the ad and did an apology,which are forms of ________.

Question

Quizplus · Accepted Answer

Pepsi's decision to pull the ad and issue an apology was a reactive public relations move, responding to the outrage and negative feedback from consumers.

While Its Intention Was to Do Advocacy Advertising,Pepsi Eventually Pulled