Neuron activity in the insula represents the dollar cost of buying a product.Although the mechanism that calibrates the insula has so far been elusive,we do know that the ________ the price of a product,the ________ the insula activity.
A) lower; stronger
B) higher; stronger
C) higher; weaker
D) none of the above

Question

Quizplus · Accepted Answer

Research has shown that the activity in the insula, a region of the brain responsible for processing emotions, increases with the increase in the price of a product, indicating that it represents the dollar cost of buying a product. Therefore, as the price of a product increases, the insula activity also increases, and the answer that best reflects this relationship is choice B - higher; stronger.

Neuron Activity in the Insula Represents the Dollar Cost of Buying