Recall the Application about consumer choice between Coke and Pepsi to answer the following question(s).
-Neuroscientist Read Montague conducted a taste test with Coke and Pepsi.When the taste test was ________,most subjects preferred Pepsi,and when the test was ________,most preferred Coke.
A) not conducted; conducted
B) nonblind; blind
C) blind; nonblind
D) none of the above

Question

Quizplus · Accepted Answer

The taste test was conducted in both blind and nonblind conditions. In the blind condition, participants didn't know which drink they were tasting, while in the nonblind condition, they were aware of which drink they were tasting. In the blind condition, most subjects preferred Pepsi, while in the nonblind condition, most preferred Coke. Therefore, the best choice is C, where the taste test conditions are described accurately.

Recall the Application About Consumer Choice Between Coke and Pepsi