Some companies use ____ techniques to try to predict what customers are likely to purchase in the future.
A) data-mining
B) CRM
C) identity tracking
D) expert systems

Question

Quizplus · Accepted Answer

Data-mining techniques involve analyzing large pools of customer data to identify patterns and trends that can be used to predict future behavior. It is one of the most common techniques used by companies to forecast customer preferences and purchasing habits. Options B, C, and D are not specific techniques for predicting customer behavior. CRM is a strategy for managing customer relationships, identity tracking involves monitoring online behavior, and expert systems use AI to make decisions.

Some Companies Use ____ Techniques to Try to Predict What