Attempts by manufacturers to control the ultimate retail prices are known as ______.

Name: Attempts by manufacturers to control the ultimate retail prices are known as ______.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Attempts by manufacturers to control the ultimate retail price for their products are known as vertical price fixing or resale price maintenance. Such efforts result in part from the desire to maintain a high-quality product image, the assumption being that a relatively high price suggests a relatively high quality.

Attempts by Manufacturers to Control the Ultimate Retail Prices Are