Total saturation is a commonly used strategy because intensive distribution enables a manufacturer to have significant influence on how channel members perform marketing channel functions.

Question

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Total saturation or intensive distribution is a strategy aimed at maximizing product availability, but it does not inherently provide a manufacturer significant influence over how channel members perform marketing functions. Influence over channel members often depends on the manufacturer's power and relationships rather than the distribution strategy itself.

Total Saturation Is a Commonly Used Strategy Because Intensive Distribution