According to the text,Wal-Mart's unsuccessful expansion into Germany occurred because the firm ________.
A) was unable to leverage its economies of scale in a foreign market
B) failed to adapt its channel structure and strategy to local conditions
C) utilized local channel intermediaries that were costly and unreliable
D) failed to implement the same low-cost processes that it uses domestically
E) formed a partnership with a local grocery store chain that went out of business

Question

Quizplus · Accepted Answer

The text states that Wal-Mart failed to adapt its channel structure and strategy to local conditions, which ultimately led to its unsuccessful expansion into Germany. This suggests that the firm did not properly adjust to the unique demands of the German market, resulting in a failure to connect with local consumers and establish a foothold in the industry.

According to the Text,Wal-Mart's Unsuccessful Expansion into Germany Occurred Because