A company that gains competitive advantage by being the first to offer a new product or service or to use a new cost-saving technology is considered a:

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A first-mover is a company that gains competitive advantage by being the first to offer a new product or service or to use a new cost-saving technology. This strategy can provide the first-mover with brand recognition, customer loyalty, and a head start in establishing distribution channels.

A Company That Gains Competitive Advantage by Being the First