Apple has a competitive advantage over its competitors when its customers have an iPod, iPhone, and a Mac computer because of which barrier to entry?

Question

Quizplus · Accepted Answer

Customer switching costs refer to the cost that customers have to bear to switch to a new product or brand. In this case, customers who have invested in purchasing an iPod, iPhone, and Mac computer have incurred switching costs, such as learning new technology, transferring data, and losing access to exclusive content. These costs make it less likely for them to switch to competitors, giving Apple a competitive advantage. The other options, capital requirements, unequal access to distribution channels, and restrictive government policy, do not apply to this scenario.

Apple Has a Competitive Advantage Over Its Competitors When Its