Ego drive is an inner force that propels a salesperson to attempt to close a sale.

Question

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Ego drive is a real psychological concept that explains the inner motivation that a salesperson may experience when trying to close a sale. This motivation is generated by the desire to prove their own competence, intelligence, or excellence, rather than by a genuine desire to meet the client's needs. This drive can sometimes lead to pushy, manipulative, or aggressive sales behaviors that can be detrimental to the sales process.

Ego Drive Is an Inner Force That Propels a Salesperson