One way to neutralize a competitor's proposal that beats your price or terms is by employing a value-added approach.

Question

Quizplus · Accepted Answer

By employing a value-added approach, you can showcase additional benefits and features that your proposal offers that the competitor's proposal does not have, thus increasing the perceived value of your offer and potentially justifying a higher price or different terms.

One Way to Neutralize a Competitor's Proposal That Beats Your