Which of the following statements is most likely true about products and product knowledge?
A)Knowledge of a company's history is essential to selling that company's product.
B)Product knowledge is not as important as selling technique for a professional salesperson.
C)Knowledge of one's product or service is not important in all areas of professional selling.
D)The extensive variety of available products in the market complicates the buying process.
E)Salespeople who learn and impart too much product knowledge hinder the buying process.

Question

Quizplus · Accepted Answer

The extensive variety of products in the market can indeed complicate the buying process for consumers, making it challenging to choose among options. This complexity underscores the importance of product knowledge for salespeople to guide customers effectively.

Which of the Following Statements Is Most Likely True About