The positioning process:
A)must be continually modified to match customer wants and needs
B)is a fixed value-added process conducted by the salesperson
C)involves isolation from the competition
D)is performed by the customer in the buying cycle
E)should be performed every five years

Question

Quizplus · Accepted Answer

The positioning process requires continual modification to match customer wants and needs, as these may change over time. Therefore, option A is the best choice. Option B is incorrect as the salesperson's role in the positioning process is to communicate the product or service's positioning, but not to conduct the process itself. Option C is incorrect since isolation from competition is not the objective of the positioning process. Option D is incorrect since the positioning process is performed by the company, not by the customer. Option E is incorrect because the positioning process should be reviewed and adjusted regularly, rather than being performed every five years.

The Positioning Process