Your ability to separate yourself and your product from that of your competitors is referred to as:
A)positioning
B)differentiation
C)value processing
D)product placement
E)marketing alliance

Question

Quizplus · Accepted Answer

Differentiation refers to the process of distinguishing a product or service from others in the market. It helps to highlight unique features or benefits that set the product apart and create a competitive advantage. Positioning refers to the way a product is perceived in the minds of consumers in relation to competitors, value processing and product placement are not relevant to this concept, and marketing alliance refers to partnerships between two or more companies to market products together.

Your Ability to Separate Yourself and Your Product from That