Which of the following statements about pricing policies is most likely true?
A)Very few companies maintain a pricing strategy that focuses on meeting competition.
B)Pricing strategies often reflect the opinion of the research department on correct pricing.
C)The ability to offer the lowest price is the most critical factor in the sale of products.
D)Price discounting is a competitive tool available to large numbers of salespeople.
E)Transactional sales rely primarily on personality alignment between buyers and sellers.

Question

Quizplus · Accepted Answer

Price discounting is a competitive tool available to large numbers of salespeople. Many companies use price discounts to remain competitive and retain or attract customers. Research departments may inform pricing decisions, but ultimately it is the company's pricing strategy that determines prices, not the opinions of one department. The ability to offer the lowest price is not always the most critical factor in sales, as quality, brand reputation, and other factors may also be important. Personality alignment between buyers and sellers may be a factor in transactional sales, but it is not the primary factor.

Which of the Following Statements About Pricing Policies Is Most