The major purpose of the approach is to:
A) quantify the prospect's interest in the product
B) encourage the prospect to buy your product
C) capture the prospect's full attention and build interest in the product
D) gather facts about the prospect's authority to buy your product
E) ensure that the prospect is a qualified lead

Question

Quizplus · Accepted Answer

The purpose of the approach is to capture the prospect's full attention and build interest in the product. This is done by presenting the product in a compelling and engaging manner, highlighting its benefits and features, and addressing any possible objections or concerns the prospect may have. The goal is to create a positive impression of the product and establish a rapport with the prospect, with the ultimate aim of securing a sale. Options A, B, D, and E may be secondary objectives of the approach, but they are not the primary purpose.

The Major Purpose of the Approach Is To