A salesperson's performance evaluation is typically based entirely on qualitative items of measurement because quantitative criteria are viewed as unfair and subjective.

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Salespersons' performance evaluations typically include a mix of qualitative and quantitative criteria. Quantitative criteria include measurable targets such as sales volume and revenue, while qualitative criteria can include factors such as customer satisfaction and communication skills. It is important to have a balance of both types of criteria in order to measure salesperson's overall performance effectively.

A Salesperson's Performance Evaluation Is Typically Based Entirely on Qualitative