Ultra-Brite is a new brand of clothing detergent introduced in the Canadian market in the past year following heavy promotion and advertising.It is specially formulated to take heavy dirt out of white and other light-coloured clothing.Sales have climbed substantially with the catchy new slogan "Ultra-Brite, Always White!" However, recently a small, but growing, number of complaints have been received by the Competition Bureau alleging that Ultra-Brite is in fact engaged in deceptive advertising: the use of Ultra-Brite on clothes does not always return them to a pristine, white condition like the advertising and slogan suggest.Instead, clothes washed with Ultra-Brite often have a used, faded look about them.Discuss what action could be taken against the company, and what defences would it have?

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The Answer of Ultra-Brite is a new brand of clothing detergent introduced in the Canadian market in the past year following heavy promotion and advertising.It is specially formulated to take heavy dirt out of white and other light-coloured clothing.Sales have climbed substantially with the catchy new slogan "Ultra-Brite, Always White!" However, recently a small, but growing, number of complaints have been received by the Competition Bureau alleging that Ultra-Brite is in fact engaged in deceptive advertising: the use of Ultra-Brite on clothes does not always return them to a pristine, white condition like the advertising and slogan suggest.Instead, clothes washed with Ultra-Brite often have a used, faded look about them.Discuss what action could be taken against the company, and what defences would it have?

Ultra-Brite Is a New Brand of Clothing Detergent Introduced in the Canadian