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Venus IncAnd Uranus Inc

Question 67

Multiple Choice

Venus Inc.and Uranus Inc.deal in electronic goods.Both the companies produce portable audio cassette players.Venus Inc.introduces a new range of mp3 players which lead to the decrease in sales of the line of audio cassette players of both the companies.Which of Porter's competitive forces is in effect in this case?


A) Threat of new entrants
B) Threat of substitute products
C) Bargaining power of supplier
D) Lack of rivalry

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