_____ theory seeks to explain the adoption of a ground-breaking product or service over time among a group of potential buyers.

Question

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Diffusion of innovation theory is specifically designed to describe and predict the adoption of new or innovative products or services among a population or target audience. It considers various factors such as the characteristics of the innovation, the potential adopters, and the communication channels used to spread awareness about the innovation. The theory has been widely applied in fields such as marketing, healthcare, and technology.

_____ Theory Seeks to Explain the Adoption of a Ground-Breaking