The flattening of the world has flattened unique cultural and national characteristics,and the idiosyncratic preferences of customers.
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Q22: Which of the following is NOT true
Q23: In a centralized purchase situation,the buyer is
Q24: Target marketing is the process of:
A)segmenting the
Q25: Purchasing structure is the degree to which
Q26: The first step in constructing a market-attractiveness/competitive-position
Q28: Firms aiming a single product and marketing
Q29: _ entails designing product offerings and marketing
Q30: Assessing the attractiveness of markets or market
Q31: In differentiated marketing,separate products and marketing programs
Q32: Each market segment consists of:
A)people with different
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