Barney feels that the cars made by Blue Wheels Ltd.are fast,swift,easy to maintain,and user-friendly compared to other car brands.The marketing team of Blue Wheels Ltd.has been modeling its communication to leave such an impression in customers' minds.These perceptions are referred to as:

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These perceptions are referred to as brand positioning, which is the process of creating a unique image and identity in customers' minds for a brand, product, or company. By emphasizing the speed, ease of maintenance, and user-friendliness of their cars, Blue Wheels Ltd. is positioning their brand as a high-quality and superior option compared to other car brands.

Barney Feels That the Cars Made by Blue Wheels Ltd