Firms selling complex,high-tech products such as computers and pharmaceuticals are significantly more likely to rely solely on external salespeople.

Question

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Firms selling complex, high-tech products like computers and pharmaceuticals often require a specialized knowledge base to effectively communicate the benefits and uses of their products to potential customers. Therefore, they are more likely to have in-house sales teams or a combination of in-house and external salespeople to ensure accurate representation and selling of their products.

Firms Selling Complex,high-Tech Products Such as Computers and Pharmaceuticals Are