Porsche outlines the following to promote its new models:
1)Target the businessmen between the ages of 35-55,with incomes of $60,000 or more
2)Make at least 20 percent of the target audience aware of the uniqueness of Porsche's engine
3)Make the audience feel the necessity to own the new Porsche model so as to experience the unique speed and style it offers
Which of the following key elements that should ideally be included in a good promotional objective is missing in this outline?

Question

Quizplus · Accepted Answer

The outline includes a definition of the target market (businessmen between the ages of 35-55, with incomes of $60,000 or more), a statement of how the audience should change (awareness of the engine's uniqueness and feeling the necessity to own the model), and a degree of change desired (at least 20 percent awareness). However, it lacks a statement of how fast this change should occur.

Porsche Outlines the Following to Promote Its New Models