General Foods sends out discount coupons with the Sunday newspaper supplements.Customers can avail discounts by producing the coupons at company retail outlets.This is an example of using the _____ element in the promotion mix.

Question

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Sales promotion is the element of the promotion mix that includes short-term incentives, such as coupons, discounts, and contests, designed to encourage immediate purchase or sales of a product or service. The example provided, where General Foods sends out discount coupons with the Sunday newspaper supplements, is an example of using sales promotion to encourage customers to purchase their products.

General Foods Sends Out Discount Coupons with the Sunday Newspaper