A challenger should focus on attracting a larger share of potential new customers if the market is:

Question

Quizplus · Accepted Answer

If the market is relatively early in the growth phase, there may still be a large pool of potential new customers to attract. Therefore, the challenger should focus on targeting and attracting these customers to gain a larger share of the market. In contrast, if the market is highly penetrated, characterized by intense competition or in the maturity phase, there may be fewer potential new customers available, and the challenger may need to focus on taking customers away from competitors to increase their share.

A Challenger Should Focus on Attracting a Larger Share of Potential