What behavioral technique are companies that use "point-rewards" (giving customers points that can eventually be redeemed for an item or service)?

Question

Quizplus · Accepted Answer

Companies that use "point-rewards" are using a token economy technique, where customers receive tokens (points) for successful behaviors (such as making a purchase or referring a friend) that can eventually be exchanged for a reward.

What Behavioral Technique Are Companies That Use "Point-Rewards" (Giving Customers