Image research is an example of a topic typically addressed by problem-identification research.

Question

Quizplus · Accepted Answer

Problem-identification research is aimed at identifying and defining marketing problems or opportunities, and image research is one such activity that involves analyzing and understanding consumers' perceptions and attitudes towards a brand or company. It helps in identifying the gaps in the brand image and developing strategies to strengthen or improve it. Therefore, image research falls under the scope of problem-identification research.

Image Research Is an Example of a Topic Typically Addressed