________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.
A) Economic behavior
B) Organizational behavior
C) Buyer behavior
D) Ethical behavior
E) Census data

Question

Quizplus · Accepted Answer

Buyer behavior is the study of how consumers make decisions to purchase goods and services. It takes into account individual characteristics, including psychological, social, and cultural factors, to understand and predict consumer reactions. Economic behavior focuses more on the overall behavior of markets and economies, while organizational behavior examines the behavior of individuals and groups within organizations. Ethical behavior pertains to moral principles and values guiding individual and organizational behavior. Census data refers to population statistics collected by the government.

________ Is a Body of Knowledge That Tries to Understand