Of which two objectives must the researcher have a clear understanding?
A)market share and profitability
B)daily and weekly
C)financial and non-financial
D)return on investment and return on equity
E)of the organization and of the decision maker

Question

Quizplus · Accepted Answer

The two objectives that the researcher must have a clear understanding of are the objectives of the organization and the objectives of the decision maker. The researcher must understand the organization's overall goals and direction, as well as the specific goals and priorities of the decision maker who will be using the research findings to make decisions. This understanding will ensure that the research is relevant and useful to both the organization and the decision maker, and will increase the likelihood of the research being acted upon. The other options listed are not relevant to the understanding needed by the researcher.

Of Which Two Objectives Must the Researcher Have a Clear