The marketing research problem asks the question, ________.
A)how can we increase market share
B)how can we increase sales and profits
C)what information is needed and how can it best be obtained
D)how can we save money
E)where do we go from here

Question

Quizplus · Accepted Answer

The marketing research problem is concerned with identifying what information is needed to make informed decisions and determine how that information can be obtained. It does not specifically focus on increasing market share or profits, saving money, or determining future actions without identifying the necessary information first.

The Marketing Research Problem Asks the Question, ________