Research designed to assist the decision maker in determining,evaluating,and selecting the best course of action in a given situation is called subjective research.

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Research designed to assist the decision maker in determining, evaluating, and selecting the best course of action in a given situation is called objective research. Objective research uses objective data and methods to draw conclusions and make recommendations, whereas subjective research is based on personal opinions and feelings rather than impartial facts.

Research Designed to Assist the Decision Maker in Determining,evaluating,and Selecting