The most popular primary data-collection method is the structured direct survey.
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Q1: High social desirability and high cost are
Q3: In-home interviewing permits easy interviewer supervision and
Q5: The ability to collect a large quantity
Q6: A structured questionnaire is given to a
Q8: The advantages of using mall intercept interviews
Q12: Poor response rates and the potential for
Q15: Advantages of using computer-assisted personal interviewing to
Q16: High interviewer bias is a primary disadvantage
Q17: Disadvantages of using telephone interviewing to collect
Q18: Use of a formal questionnaire that presents
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