The primary use for media panels is to determine market potential by geographic region.
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Q13: Household purchases are recorded through electronic scanners
Q14: Customized services make their money by collecting
Q15: An example of a disadvantage of using
Q16: According to the text,panel surveys are used
Q19: Purchase panels are used primarily for establishing
Q20: Periodic,panel,and shared are the three types of
Q21: Scanner panels collect scanner data wherein panel
Q22: Passive peoplemeters allow entire shopping carts to
Q23: A physical audit is a formal examination
Q39: Audits can help consumer product firms determine
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