When Sandie considers the positioning of the various products she buys,her concept of the product's attributes are:
A)a loosely held set of beliefs.
B)highly influenced by the mass media.
C)relative to the concept of competing products.
D)relative to the price.
E)firmly set in place.

Question

Quizplus · Accepted Answer

Sandie's concept of the product's attributes is relative to the concept of competing products. This means that she considers how the product compares to other products in the same category, such as quality, features, and benefits. This is important in positioning the product effectively in the market.

When Sandie Considers the Positioning of the Various Products She