The FBR approach is used by salespeople to maintain a two-way communication with the customer.

Question

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FBR, which stands for Feature-Benefit-Response, involves highlighting a product's features, explaining how these features benefit the customer, and then addressing any questions or objections the customer may have. This approach involves active listening and responding to the customer's needs, which constitutes a two-way communication.

The FBR Approach Is Used by Salespeople to Maintain a Two-Way