Challenge Games Corporation licenses the trademarks to its products to Direct Marketing,Inc.,to reproduce on caps,sweatshirts,and similar goods for sale. This is

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A franchise is a type of business relationship in which one party (the franchisor) grants another party (the franchisee) the right to use its trademarks, trade name, and business model in exchange for a fee. In this case, Challenge Games Corporation is the franchisor and Direct Marketing, Inc. is the franchisee.

Challenge Games Corporation Licenses the Trademarks to Its Products to Direct