____ is an attack on a competitor's other markets if this competitor attacks a firm's original market.
A) Cross-market retaliation
B) Market commonality
C) Multimarket dependency
D) Mutual forbearance

Question

____ is an attack on a competitor's other markets if this competitor attacks a firm's original market.
A) Cross-market retaliation 
B) Market commonality 
C) Multimarket dependency 
D) Mutual forbearance

Quizplus · Accepted Answer

Cross-market retaliation refers to attacking a competitor's other markets if they attack a firm's original market. This is a strategy in which a firm tries to protect its position by fighting back in markets where the competitor operates. The goal is to reduce the competitor's overall position and, therefore, reduce the damage it can cause in the original market.

____ Is an Attack on a Competitor's Other Markets If