Which of the following statements regarding general versus specific benefits is true?
A)Benefit statements linked to the customer's expressed needs are not especially effective in large or complex sales.
B)A feature statement is general,but any benefit is specific.
C)An advantage statement for an important product feature that the buyer has not expressed a need for can be described as a general benefit.
D)An advantage statement can be a benefit even if it does not meet a specific need expressed by the buyer.
E)Specific benefits that the customer does not want will harm the sale.

Question

Quizplus · Accepted Answer

An advantage statement for a feature that the buyer has not expressed a need for is considered a general benefit because it does not address a specific need of the buyer.

Which of the Following Statements Regarding General Versus Specific Benefits