Grackin Corporation is pushing into a new county in which they are not well-known already,as they are in their current territories.As part of this new push,the sales director decides to use a strategy of aggressive cold-calling by the salespeople.
-An advantage to hosting educational seminars for potential prospects,aside from developing a list of prospects who have opted in to contact from your company,is:
A)getting the opportunity to present your product for several hours under the pretense of teaching the attendees something
B)forcing the sales representatives who present the seminar to get out of their comfort zones and improve their presentation skills
C)allowing prospects to see your company headquarters so they can start to view you as a trusted partner
D)establishing your company as an expert and positioning it as more education-focused and giving than competitor companies that do not conduct seminars
E)bringing in the extra revenue from the fees you charge to attend these educational seminars and make the required minimum purchase at the seminar

Question

Quizplus · Accepted Answer

Hosting educational seminars allows the company to establish itself as an expert and position itself as more education-focused and giving than competitor companies that do not conduct seminars. This can help build trust with potential prospects and differentiate the company from others in the market. Additionally, the seminars provide an opportunity for the company to present its product to the attendees under the pretense of teaching them something, further solidifying the company's position as an expert in the field.

Grackin Corporation Is Pushing into a New County in Which