Which Nobel Prize-winning economist,who studied human behavior through the lens of the market,famously argued that in the market everyone is the same?

Question

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Gary Becker was known for his contributions in studying human behavior through economics, especially in the areas of discrimination, crime, and human capital. He famously argued that in the market, everyone is the same, meaning that individuals are motivated by their own self-interest and make rational decisions based on the costs and benefits they perceive. Becker was awarded the Nobel Memorial Prize in Economic Sciences in 1992 for his work on extending the domain of microeconomic analysis to a wide range of human behavior and social interactions.

Which Nobel Prize-Winning Economist,who Studied Human Behavior Through the Lens