With regard to attitude change and persuasion, the attractiveness, fame, and power of the person who is presenting the persuasive message are all examples of:

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Quizplus · Accepted Answer

These characteristics (attractiveness, fame, and power) all fall under the category of source characteristics, which involve features of the person delivering the persuasive message. Peripheral characteristics are those that are unrelated to the actual content of the message, while central characteristics are those that directly relate to the message itself. Operant characteristics do not appear to be a recognized category in the domain of attitude change and persuasion.

With Regard to Attitude Change and Persuasion, the Attractiveness, Fame