The U.S. market is very large. As a result, companies are likely to quickly recover their product development costs and make a profit as well, if its sales are limited to the U.S.

Question

Quizplus · Accepted Answer

Despite the size and purchase power of the U.S. market, it is unlikely that companies would fully recover their product development costs and make a profit as well if they limited their sales to the U.S.This is found in the "Firm-Specific Drivers" section (1-4b).

The US Market Is Very Large