Which type of marketing best describes a company's approach to international marketing if the company is present in different countries with sales offices, subsidiaries, or is an active partner in strategic alliances with local companies and that does not coordinate activities across the different countries or regions.

Question

Quizplus · Accepted Answer

In both domestic and export marketing, the firm's offices remain in the home country. Global marketing coordinates activities across countries and regions.This is found in the "Levels of International Marketing Involvement" section (1-2).

Which Type of Marketing Best Describes a Company's Approach to International