When consumers traveling abroad demand brands that may not be available in the home-country market and retailers convey this information up the distribution chain to wholesalers, they demonstrate:

Question

Quizplus · Accepted Answer

Consumers traveling abroad bring with them product experiences and demand brands that may not be available in the home-country market. This would generate pull demand, whereby consumers request the product from the retailers, who subsequently convey the information up the distribution chain to wholesalers. The wholesalers would then order the product.

When Consumers Traveling Abroad Demand Brands That May Not Be